General Marketing14 min read
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing10 min read
9 Top Marketing Trends to Watch in 2025
AI. Community. Cookies gone. Discover the top 9 marketing trends for 2025 and how to turn them into ROI with expert tips and tools.
General Marketing13 min read
What in the World Is API, and How Do I Use It?
Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and use it to integrate Semrush data into your dashboards and other software.
General Marketing14 min read
7 of the Biggest Marketing Problems & How to Solve Them
Learn about seven key problems marketers face in 2025 and how to overcome them to grow your business.
General Marketing9 min read
The Marketing Funnel: What It Is & How It Works
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
General Marketing6 min read
How to Create a Brand Persona: Examples & Free Template
A brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.
General Marketing5 min read
Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating Value
Learn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!