Top Insurance Websites in Kenya

Name: Top websites in Kenya (Insurance)
Creator: Semrush
License: https://sr02.balochseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Kenya, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

stanbicbank.co.ke

88.56K

76.24%67.52K

23.76%21.04K

↓0.72%

↓36.07%

Direct

britam.com

63.09K

78.25%49.37K

21.75%13.72K

↑14.53%

↓11.57%

Direct

jubileeinsurance.com

44.05K

68.23%30.05K

31.77%13.99K

↑14.85%

↑10.95%

Direct

icealion.com

40.42K

77.06%31.15K

22.94%9.27K

↑32.45%

↑9.05%

Direct

directline.co.ke

20.93K

100%20.93K

-

↑322.75%

↑7.16%

Direct

autocheck.com

18.9K

100%18.9K

-

↓0.95%

↓23.39%

Direct

cic.co.ke

17.04K

88.39%15.06K

11.61%1.98K

↓15.43%

↓56.06%

Direct

apainsurance.org

15.19K

82.6%12.55K

17.4%2.64K

↑5.4%

↑11.36%

Search

madison.co.ke

15.17K

86.78%13.16K

13.22%2.01K

↓20.8%

↓15.65%

Direct

hfgroup.co.ke

13.82K

78.95%10.91K

21.05%2.91K

↓11.43%

↑8.28%

Direct

akinsure.com

10.76K

100%10.76K

-

↑221.19%

↑39.38%

Direct

ira.go.ke

8.64K

100%8.64K

-

↓83.66%

↑60.49%

Direct

aar-insurance.com

7.87K

100%7.87K

-

↑16.83%

↑15.91%

Direct

cigna.com

6.77K

28.26%1.91K

71.74%4.86K

↑92.77%

↑6.03%

Referral

liberty.co.ke

6.51K

41.23%2.68K

58.77%3.82K

↑19.11%

↑6.31%

Social

actuaries.org.uk

5.58K

100%5.58K

-

↑18.36%

↓15.99%

Direct

pioneerassurance.co.ke

5.29K

81.68%4.32K

18.32%969

↓8.46%

↑50.22%

Search

cms.gov

5.12K

100%5.12K

-

↓3.5%

↓0.79%

Search

milliman.com

4.65K

100%4.65K

-

↑63.01%

↓33.23%

Direct

darwinbox.in

4.35K

100%4.35K

-

↑137.53%

↓55.45%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Insurance Websites in Kenya on March 2026

As of March 2026, stanbicbank.co.ke leads Insurance in Kenya with 88.56K monthly visits. Its audience skews desktop-first (76.24% desktop / 76.24% mobile), and traffic is down month over month -0.72% and down year over year -36.07%. britam.com holds second with 63.09K visits and a desktop-leaning mix (78.25% desktop / 21.75% mobile), while jubileeinsurance.com ranks third with 44.05K visits.

Across the leaders, skandia.se is the most mobile-first (100% of visits), whereas directline.co.ke is the most desktop-reliant (100%). Momentum favors coversure.com in the latest month (2,849.25%), while ira.go.ke shows the steepest pullback.

Acquisition patterns also differ: stanbicbank.co.ke is driven primarily by search, stanbicbank.co.ke by direct, and stanbicbank.co.ke by referral; overall, 73 of the top 100 sites are direct-led, 19 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Kenya