Top Apparel & Fashion Websites in South Africa

Name: Top websites in South Africa (Apparel & Fashion)
Creator: Semrush
License: https://sr02.balochseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in South Africa, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

7.56M

9.39%709.94K

90.61%6.85M

↑82.33%

↑108.51%

Direct

superbalist.com

2.79M

17%473.58K

83%2.31M

↑33.15%

↑52.17%

Direct

truworths.co.za

2.42M

7.61%184.15K

92.39%2.24M

↑60.32%

↑4.42%

Direct

mrp.com

1.11M

18.29%203.25K

81.71%908.12K

↑38.31%

↑9.79%

Direct

threads.com

829.09K

25.14%208.46K

74.86%620.63K

↑70.05%

↑335,184.47%

Direct

yaga.co.za

723.08K

35.13%254.02K

64.87%469.06K

↑55.29%

↑28.42%

Direct

cottonon.com

524.14K

28.53%149.54K

71.47%374.61K

↑17.84%

↑24.91%

Direct

zara.com

350.23K

29.56%103.53K

70.44%246.7K

↑90.73%

↑14.45%

Direct

poetrystores.co.za

319.21K

10.24%32.68K

89.76%286.53K

↑20.52%

↑19.47%

Direct

refinerystore.co.za

241.9K

5.84%14.13K

94.16%227.77K

↑239.02%

↓10.23%

Direct

stevemadden.co.za

241.08K

15.25%36.76K

84.75%204.32K

↓15.96%

↓1.07%

Direct

picknpayclothing.co.za

190.57K

15.44%29.42K

84.56%161.14K

↑61.28%

↓20.1%

Direct

printify.com

184.67K

19.14%35.35K

80.86%149.33K

↑194.3%

↑8.37%

Direct

oldkhaki.co.za

178.63K

16.14%28.83K

83.86%149.8K

↑57.03%

↑6.06%

Direct

tradeinn.com

175.67K

16.26%28.57K

83.74%147.1K

↑65.45%

↓6.92%

Direct

shoecity.co.za

172.49K

3%5.17K

97%167.32K

↑371.98%

↓16.53%

Direct

smartbuyglasses.co.za

164.97K

8.56%14.13K

91.44%150.84K

↑81.58%

↑101.07%

Direct

printful.com

161.63K

10.56%17.07K

89.44%144.55K

↑480.13%

↑86.03%

Direct

subwear.co.za

155.08K

9.75%15.12K

90.25%139.96K

↑178.9%

↓31.11%

Direct

shoebox.co.za

147.79K

2.43%3.59K

97.57%144.2K

↑100.48%

↑23.35%

Direct

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Key Insights on Top Apparel & Fashion Websites in South Africa on March 2026

As of March 2026, shein.com leads Apparel & Fashion in South Africa with 7.56M monthly visits. Its audience skews mobile-first (9.39% desktop / 9.39% mobile), and traffic is up month over month 82.33% and up year over year 108.51%. superbalist.com holds second with 2.79M visits and a mobile-leaning mix (17% desktop / 83% mobile), while truworths.co.za ranks third with 2.42M visits.

Across the leaders, jscreations.co.za is the most mobile-first (100% of visits), whereas amrod.co.za is the most desktop-reliant (90.98%). Momentum favors barkershoes.com in the latest month (29,438.71%), while tape.co.za shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 92 of the top 100 sites are direct-led, 5 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in South Africa